Founded in 2005, Sonoma Orthopedic Products is a venture-backed orthopedic device company located in Santa Rosa, California. We provide fracture fixation devices that allow orthopedic surgeons to quickly and easily repair problematic bone fractures. Today’s active lifestyles are generating a greater need for operative treatments to repair fractures and return patients to work and activity sooner. Traditional treatments for clavicle fractures, in particular, have had mixed results and long recuperative periods.
Sonoma Orthopedics offers a better solution.
Our patented WaviBody®, TaperBody™, and ActivLoc® Technologies are used in least-invasive surgical procedures to provide fixation for fractures at the core of the bone. The innovative design of the Sonoma flexible-to-rigid devices provide flexibility for ease of insertion, enabling effective placement and minimizing trauma to surrounding structures and soft tissue, and rigid support for fracture healing. This can result in faster healing time, improved patient recovery, and greater patient satisfaction levels.
Patients and physicians report quicker healing time, less pain at the fracture site, and a more satisfying cosmetic result with surgery using the Sonoma clavicle, humerus, and wrist repair devices.
If you are a health care provider and wish to locate a trauma sales representative, get trained or schedule a demonstration, please contact us. See our calendar to find events Sonoma will be attending.
Rick Epstein – President and Chief Executive Officer
Rick joined Sonoma Orthopedic Products as President and CEO in October, 2012, bringing over 25 years of medical device experience. Prior to joining SOP, Rick was CEO at Ellman International. Rick’s extensive healthcare industry experience includes senior executive roles at Cardinal Health, where he was VPGM at V. Mueller, Intuitive Surgical and Baxter Healthcare. He has held General Management and executive positions in technology development, business development, sales and marketing. Rick is a board member at Ellman International.
Rick earned an MBA from the University of Chicago, a MS in Mechanical Engineering from Stanford University and a BS in General Engineering from the University of Illinois.
Charles Nelson – Chief Operating Officer, Founder
Charles has led design and development teams in the medical device market for over 25 years. Sonoma Orthopedic Products, Inc. was founded in 2004 from his earlier personal intellectual property and private research in bone reinforcement, fixation, and repair. Prior to founding Sonoma, Charles spent eight years in orthopedic product development with Stryker Corporation. He is the named inventor on twelve patents for various companies including Stryker, Therasense, Inc. (now part of Abbott Diabetes Care), and Deltec, a division of Smiths Medical. Charles holds a Bachelor of Science degree in Chemical Engineering from Purdue University and Master of Science degree in Materials Engineering from Northwestern University.
Marc Prisant – Chief Financial Officer
Marc joined Sonoma Orthopedics as Chief Financial Officer in February 2012. With more than 25 years of venture capital experience, he has an extensive finance and business background, including work with numerous venture backed, biotechnology and medical device portfolio companies in the U.S. and Europe, several of which went public. Most recently, he served as the Executive Vice President and Chief Financial Officer of the Steadman Philippon Research Institute, in Vail, Colorado. Before moving to Vail, he was Executive Vice President and Chief Financial Officer at Bluebird Development, LLC, a successful business development and venture capital firm in Los Altos, California.
Guy K. Williamson – Senior VP, International and Business Development
Guy joined Sonoma Orthopedic Products in November of 2009 and brings over 25 years of experience in the medical device and health care industry. Guy has extensive global business experience having lived and worked on four continents. Prior to joining Sonoma, Guy held executive level positions in general management, sales and marketing at Medtronic, Xomed, Zimmer, Linvatec, and Chesebrough-Ponds. Guy earned a Bachelor of Arts in Psychology from the University of Arizona and an Masters in Business Administration from Thunderbird School of Global Management in Glendale, Arizona.
Joe Sinkovich – VP, US Sales and Marketing
Joe joined Sonoma Orthopedic Products in May of 2010 and brings 20 years of experience in the medical device and healthcare industry. Joe has extensive sales management, marketing, and business experience, having developed a number of sales organizations that specialize in market creation. Prior to joining Sonoma, Joe held executive management positions with Salient Surgical, Wright Medical, and Xomed Surgical. Joe received a Bachelor of Science in Biology from The University of North Texas.
Tim Slayton – VP, Finance and Administration
Tim joined Sonoma Orthopedics in 2007 bringing more than 25 years of finance experience, working in progressive stages of manufacturing. His career started at Anderson Consulting (now Accenture) and has included high tech startups and mature manufacturing businesses.Tim earned a Masters in Business Administration degree in Finance from the University of San Francisco.
Carl Basamania, MD
Stephen B. Gunther, MD
Tom Hackett, MD
Kai Mazur, MD
Lonnie Paulos, MD
Terry Whipple, MD–Medical Director