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Sonoma Orthopedics

About Sonoma Orthopedics

Founded in 2005, Sonoma Orthopedic Products is a venture-backed orthopedic device company outside Chicago, Illinois. We provide fracture fixation devices that allow orthopedic surgeons to quickly and easily repair bones with difficult geometries. Today’s active lifestyles are generating a greater need for operative treatments to repair fractures and return patients to work and activity sooner. Traditional treatments for several types of fractures have offered mixed results and long recuperative periods.

Sonoma Orthopedics offers a better result.

Our patented WaviBody® and ActivLoc® Technologies are used in least-invasive surgical procedures to provide fixation for fractures at the core of the bone. The proprietary design of the Sonoma flexible-to-rigid devices provide flexibility for ease of insertion, enabling effective placement and minimizing trauma to surrounding structures and soft tissue, and rigid support for fracture healing. This can result in faster healing time, improved patient recovery, and greater patient satisfaction levels.

Patients and physicians report quicker healing time, less pain at the fracture site, and a more satisfying cosmetic result with surgery using the Sonoma ankle, clavicle and wrist repair devices.

If you are a health care provider and wish to locate a trauma sales representative, get trained or schedule a demonstration, please contact us.

Sonoma always attempts to utilize disadvantaged business enterprise (DBE) vendors. If you are a vendor who meets the DBE criteria, please contact us to discuss your proposal.

Management Team

Rick Epstein President and Chief Executive Officer
Rick joined Sonoma Orthopedic Products as President and CEO in October, 2012, bringing over 25 years of medical device experience. He has previously served on the boards of Ellman International and Renamed Biologics. Rick’s extensive healthcare industry experience includes senior executive roles at Cardinal Health, where he was VPGM at V. Mueller, Intuitive Surgical and Baxter Healthcare.  He has held General Management and executive positions in technology development, business development, sales and marketing.
Rick earned an MBA from the University of Chicago, an MS in Mechanical Engineering from Stanford University and a BS in General Engineering from the University of Illinois.

Alex WinberVP Marketing
Alex came to Sonoma after 16-years at Wright Medical Technology. While with Wright, he grew from an independent sales representative to Senior Director of Knee and Hip Marketing. Throughout this time, he led the development and commercialization of some of the most important and successful technologies in the company’s history, ranging from computer-derived surgical navigation to micro-invasive hip replacement techniques. Alex carries a degree in organismal biology from the University of Kansas and an MBA from Christian Brothers University.

Kyle LappinVP Research & Development, Regulatory and Operations
Before joining Sonoma, Kyle had been a highly regarded orthopedic design engineer for ten years who amassed over 20 patents and patent applications at Wright Medical Technology, Biomet, and DePuy. Kyle spent five years working in the Shoulders division at DePuy, where he became recognized by his peers and renowned surgeons as an expert in shoulder surgery and instrumentation design. Kyle earned his degree in biomechanical engineering at Michigan State and an MBA.

Matt JeromeVP Sales
Matt arrived at Sonoma in 2015 with over 15 years of experience in the orthopedic device industry. He began his career as a design engineer and eventually was chosen to lead various sales and marketing teams with Microport Orthopedics, Wright Medical Technology, and ConMed Linvatec. Matt earned his BS in Mechanical Engineering from Olivet Nazarene University and his MS in Management from the University of Central Florida.

Kevin VerbleVP Sales
Kevin started with Sonoma in 2014 after 28 years in the medical device industry. He brought extensive experience introducing new technologies into numerous medical device markets. Additionally, he was instrumental in leading multiple startup ventures, with the majority resulting in lucrative exits, including Biopsys Medical, Opus Medical and Cayenne Medical. Kevin earned a BSBA in Finance and Marketing from St. Louis University.

Dennis SienaController
Dennis joined Sonoma in December 2014 as the Controller. He brought with him over 14 years of finance and accounting experience in both private and public companies across several industries. He graduated from Northern Illinois University with his Bachelor of Science in Accounting, has his Certified Public Accountant certification, and is an active volunteer in his community.


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